Ultraviolette aims to launch a major electric two-wheeler offensive in the Indian EV market by 2028.<\/p>\n\n\n\n
Ultraviolette Automotive\u00a0has launched its first-ever electric scooter,\u00a0Tesseract, along with an enduro adventure motorcycle,\u00a0Shockwave. Now, the EV startup plans to launch a major EV offensive. The brand has stated that it aims to launch 10 new electric two-wheelers including both motorcycles and scooters across different segments in the next three years.<\/p>\n\n\n\n
The EV maker that started its journey with the premium\u00a0F77\u00a0range of electric superbikes, has now entered a lower segment of the Indian electric two-wheeler market, where its latest products are priced between\u00a0\u20b91.45 lakh (ex-showroom) and\u00a0\u20b91.75 lakh (ex-showroom). With this strategy, Ultraviolette aims to grab a larger chunk of the bulging market pie and throw a challenge to brands like\u00a0Ola Electric,\u00a0Ather Energy, along with others.<\/p>\n\n\n\n
Speaking about the future product strategy, Ultraviolette CEO and Co-founder Narayan Subramaniam told PTI that the\u00a0Upcoming\u00a010 new electric two-wheelers will include scooters and long-range cruiser bikes, which will be launched by 2028. He stated that with this rapid portfolio expansion, the brand aims to accelerate its market presence.<\/p>\n\n\n\n
Ultraviolette aims to make its presence in different segments of the Indian electric two-wheeler market. One of the upcoming electric two-wheelers will be a long range cruiser bike. Ultraviolette has also hinted that it plans to bring a multi-terrain bike in future.<\/p>\n\n\n\n
The upcoming electric two-wheelers from the brand will be segmented in different categories. The existing F series that has F77 and\u00a0F99\u00a0models will be reserved for performance bikes. Under the S series, there will be two more scooters alongside the newly launched Tesseract. Under the L series that has Shockwave, there will be two more lightweight bikes.<\/p>\n\n\n\n
Besides that, there will be X series and B series. The X series will have three models and under the B series, Ultraviolette plans to launch two EVs. “The B Series is more in the cruiser long-range segment. That is also in the works and at a very early stage. The X series is more of a multi-terrain capable bike,” Subramaniam said. He also hinted that the company is aiming to bring adventure scooter, maxi-scooter and family-oriented scooters.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ultraviolette aims to launch a major electric two-wheeler offensive in the Indian EV market by 2028. Ultraviolette Automotive\u00a0has launched its … <\/p>\n